YSL Libre Campaign

For this assignment, we focused on the technical and creative aspects of shooting and editing professional-quality product photography for advertising. For this project, we were required to capture high-resolution images of a single product and design three polished ads. Emphasis is placed on using non-destructive Photoshop techniques, including retouching, layering, and adding text or visual effects to create striking and emotionally resonant visuals. For this campaign, I chose YSL Libre, a luxurious and bold fragrance. The campaign will highlight YSL Libre’s empowering and sensual brand identity through
dramatic, high-fashion imagery and sophisticated advertisement design that aligns with the brand’s aesthetic of modern femininity and freedom.