Tiffany & Co. Campaign

For this assignment, I was challenged to develop a creative, multi-platform advertising campaign. The project requires at least four campaign elements across two different media types, such as print, social media, or experiential marketing. Students are encouraged to create a brand mascot or character that embodies the brand’s values or addresses its core message. The brand I chose was Tiffany & Co., reimagined with a charming white dog mascot named Precious. Precious personifies elegance, loyalty, and
timeless love traits that align seamlessly with Tiffany’s
iconic identity. While helping to connect with a new generation of luxury consumers through a memorable
and emotionally engaging campaign.